Redesign Support Pages - Support OPB, and Recognizing Your Support

Improving these pages would allow donors to do more self-service on our website and reduce barriers to making significant gifts digitally. This may result in larger contributions and fewer Member Center Cases, which is particularly important as we're seeing large contributions from donors in response to federal funding changes.

Time on page, linked clicked, reduced number of member center cases about supporting OPB.

These pages provide a way for donors to learn more about supporting OPB, particularly those who want to support is in a way that the giving form doesn't allow. I'd like to make sure these pages are attractive, easy to navigate, and aligned with our current best practices regarding layout and CTAs.

I updated the text on these pages this fiscal year, but the layout has been the same since go-live. I'd like to review the layout and make change as outlined in this document, or aligned with my recommendations in this document but following best practice according to your expertise.

I've already reviewed the changes that I proposed with the Development Department and got buy-in from Membership, Philanthropy, and Corporate Support teams. Next step is to involve your team in reviewing and implementing those changes, or similar changes according to your recommendations.