Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Engagement |
| Values | Pursuit of Truth, Curiosity |
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State your hypothesis, tying your project back to the impact it might have.
I believe we could better reach news-interested audiences by removing the Twitter share button on our websites and replacing it with one for Bluesky. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Metrics for traffic from Tweets vs traffic from Bluesky posts |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Curerntly, our website shows links at the top of articles to share via Email, and to Facebook and Twitter. Twitter has recently confirmed that they actively suppress the reach of news content linked on the platform, and millions of users have migrated to Bluesky in the past couple months. The OPB twitter account has also not posted anything in over a year. I believe we could better reach news-interested audiences by removing the Twitter share button and replacing it with one for Bluesky. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
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| Effort (scale of 1-lowest to 4-highest) | 1 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 2 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
As for why Bluesky and not Threads: https://bsky.app/profile/mkarolian.bsky.social/post/3lbunm54agc2k