Enhance visibility of video and audio storytelling on website

Improving the visibility of video and audio storytelling content will lead to increased user engagement and content consumption, resulting in higher retention rates and enhanced audience satisfaction. By prominently featuring multimedia content across our website and digital platforms, we anticipate capturing the attention of users who prefer visual and auditory storytelling formats, thereby enriching their experience and fostering stronger connections with our brand.

• Engagement metrics: Track changes in engagement metrics such as video views, audio listens, time spent on multimedia content pages.

• Retention rate: Monitor changes in user retention rates to evaluate the effectiveness of highlighting video and audio storytelling content in retaining audience interest and prolonging website visits.

Video and audio content have become increasingly popular forms of storytelling. By highlighting a variety of content formats and making them equally visible, we can cater to the diverse preferences of our audience and attract new users who may prefer multimedia content.

This is an epic that smaller strories feed into

What ideas are we going to try to pursue this?
Steps:
Podcast pages
Show pages
Vertical video on homepage



Content audit: Conduct a comprehensive audit of existing video and audio placements.

Identify key placement opportunities: Identify key placement opportunities across the website and digital platforms where video and audio storytelling content can be prominently featured, such as homepage sections, category pages, and content recommendation modules.

Design and layout adjustments: Collaborate with technical, video and audio teams to make necessary adjustments to the website layout and design elements to accommodate the enhanced visibility of multimedia content.

Quality assurance testing: Conduct thorough testing of the implemented changes to ensure compatibility across different devices, browsers, and screen sizes, and to verify that the user experience meets quality standards and accessibility requirements.

Rollout and promotion: Roll out the enhanced visibility features for video and audio storytelling content across the website and app, accompanied by promotional efforts to raise awareness among users and encourage engagement with the updates.

Monitor performance: Continuously monitor the performance of the implemented changes, tracking engagement metrics, retention rates, and user feedback.

Iterate ongoing: Based on performance analysis and user feedback, iterate on the visibility features and content placement strategies to optimize user engagement and satisfaction levels further, ensuring continuous improvement and alignment with business goals.