Product Ideas Pitch Portal
| Product value score | 3 |
| Business Priority (Optional) | Awareness |
| Values | Public Service |
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State your hypothesis, tying your project back to the impact it might have.
If we add sponsorship messages to NPR1, then we will monetize our products and have more support for all the the amazing work we do. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Impressions |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Enable us to raise money which helps us serve audience by paying for everything we do. Increase awareness between local content and the local support that is present for that content. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Figure out technologically where in the process we would stitch advertising onto newscast before it gets to NPR. Sitch together corporate support message and podcast. Find a way to automate this process. Editorially, we need to figure out how to make sure our content doesn't conflict with newscasts. Get a sense of how often there might be an editorial conflict. Can we acknowledge the conflict? Marci to check to see how much interest there is from sponsors. Weigh technological possibility with value of taking this on. |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
