Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Engagement |
| Values | Pursuit of Truth, Accessibility, Equity, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
If we create a welcome series across our email newsletter products, then we deepen our connection with new newsletter subscribers and new donors and communicate the impact their support could have. This could also introduce a two way communication between us and our audiences. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Click through What are they clicking on Churn rate Rate of response |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
In this email welcome series, we are aiming to solve the problem of disengagement or lack of connection from new members or subscribers to our community and organization. New users often feel disconnected or overwhelmed by the wide range of offerings and the mission of the organization. This series seeks to address that gap by setting clear expectations, building initial rapport, and creating a curated experience that guides them through our offerings and helps them understand the organization's values. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Go back to your teams and see what level of inclusion they would like in this project Outlining what we want to include (brand, newsletter, can we gather data) Draft copy (cross-functional process for copy review to balance transparency and inclusivity without ballooning) Look within ESPs at functionality. Include Shayna For Insider, confirm whether Next After will do this or whether we will do this in house. |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
