Product value score | 7 |
Values | Equity, Public Service |
State your hypothesis, tying your project back to the impact it might have.
This is a design element, because it is our logo, creates a strong connection from OPB to our content. From an editor point of view, working quickly and accurately is an asset so having clarity on how our design looks to the audience is critical. In the last year, there are several bugs available now and it's not entirely clear which one to use for digital platforms "webmasters." The other reason about having clarity here is that the bug could possibly help reduce copywrite infringement. I can talk about the bug in more detail as well. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Consistent experience with our audience. Efficiency for editors to work faster and to make more content, thus improving amount of deliverables for the audience. Because it is the OPB label it is our literal connection to the audience. Is this bug different than the broadcast, and if so, why? |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Historically, this was a marketing decision now that would fall under P&AE. Also, editors in the visual team should be consulted. Post editors would be SMEs here. I would also suggest having users and SME's involved in these conversations. |
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Effort (scale of 1-lowest to 4-highest) | 1 |
Urgency (scale of 1-lowest to 4-highest) | 3 |
Business Impact (scale of 1-lowest to 4-highest) | 3 |
Cost (scale of 1-lowest to 4-highest) | 0 |