Product Ideas Pitch Portal
| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility |
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State your hypothesis, tying your project back to the impact it might have.
A lot of people who are on our app or website are there specifically to access the stream, but some of them aren't aware of the great audio content we're creating and that makes our stories more accessible. When that audio is airing on the radio (either in ME, ATC, WE or TOL), we could have a pop up banner that would tell them that it is happening now and they could listen. If there is a call-in opportunity or question on TOL, we could also put that question and phone number on the banner, increasing opportunity to hear from our audience. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
increased clicks on the stream from the banner |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Help audiences on website and app experience our audio content |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
i imagine this is for the web app team to figure out? |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
