Product Ideas Pitch Portal
| Product value score | 2 |
| Business Priority (Optional) | Awareness |
| Values | Pursuit of Truth, Accessibility, Equity, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
By analyzing the performance of the Arc versions of the Superabundant newsletter, over the past two years, we might have a better sense of if it is an effective tactic or if we should instead focus on other ways of growing the audience and also having a home for Superabundant recipes on opb.org. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Views and time on page for Superabundant newsletter Arc articles would be good to know, perhaps compared to other food stories in Arc? The meta-outcome of data-driven tactical change (or strategical non-change) would be the measure of whether this ticket was successful? |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Since the launch of the Superabundant newsletter, we've both sent out an HTML version via email AND published the same content in Arc. The logic was twofold: increase visibility and organic growth for the newsletter by pubishing it on opb.org AND provide a searchable, linkable, sharable home for Heather's recipes. This requires a two-fold publishing process, which we've streamlined and is not toooo big of a lift, but we've never examined what the impact of this tactic has been. Shall we? Are there better ways Superabundant newsletter content can/should show up on opb.org? Are there better ways to organically grow the audience for the Superabundant newsletter? |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Look at views and time on page for all articles with "superabundant newsletter" tag since 9/22 vs. same metrics for all articles with "food" or related tags, excluding the newsletter, in the same time period. Lay these against the subscriber rate trend for the newsletter list: do we need that publishing the newsletter in Arc provides any subscriber lift? (we might have to compare against normalized base rates for the other newsletter) Can we control for the affect of marketing campaigns? Brainstorm tactical changes that might include ceasing publication of the newsletter in Arc, or perhaps just publishing reciples that the email send links to? But point would be to generate a data-informed brainstorm on how we might reallocate existing resources and workflows to generate more subscriber lift. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
