Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Engagement |
| Values | Pursuit of Truth, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
Adding a "heard on OPB" block would increase user engagement with the homepage and give OPB stories longer shelf lives. It would also more closely align what's on air with what's on the site, which appears to be an organizational priority, without comprimising daily news. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Page views and/or active users after original publish date (in other words, yards after contact) |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Help users more easily find stories they heard on OPB. Broadcast and digital publishing schedules don't always align, and it doesn't always make sense to reinject older stories into the news mix. This block could serve as a dedicated section for people to find the OPB original stories they're hearing even after they've been booted from top news sections. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Digital producers create the block in PageBuilder, add it to the homepage. News eds communicate daily what's scheduled to air BEFORE it airs. Digital producers curate the block. |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
A low lift that I think is worth considering is a static, collection-fed block with four or five spots imilar to the Well block from The New York Times. (The block could also be fed by manual story cards, but I think a collection fits this particular need.) It would be helpful to restrict it to local features and TOL. My goal here is to give these stories, especially older ones, a place to live outside of the top news blocks. It's not a new request, but the desire for more synchronicity between what's on air and what's online has been brought up the past few morning meetings. I think that gives this project additional urgency. This, to me, feels like a low lift solution using tools we have readily available and know how to use.
wonder if it would be possible to have this be a pop-up bar synched to the time we have local stuff airing? we know when things are airing in the cutaways and on TOL - could easily have that pop up at those times.
Great points @Courtney Sherwood and Bradley. I'm wondering if ia "Heard on OPB" page could address this in part, and this homepage block could link to that page. That way, people could have a one stop shop to explore futher back.
I love this idea. In the long run, I'd love to see digital and broadcast planning sync up more than they do now, but that's complicated because of the many competing scheduling demands of our different platforms. Even if we make significant improvements, it seems inevitable that sometimes things won't synch up -- for example, an enterprise digital story will often post a few days before a Q&A conversation about that story because they are different animals.
This gives us a tool for highlighting the connection between digital stories and broadcast pieces when they don't synchronize, for any reason they may not be in sync.