Product Ideas Pitch Portal
| Product value score | 2 |
| Is there a hard deadline associated with this project? (If yes, select the date) (Optional) | Nov 5, 2024 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
We can utilize more content that we are already creating, and that will serve audiences where they are, expand the audience reach and increase time on site. Internally, this could boost staff morale by recognizing and celebrating the great work we are doing. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Time on site Engaged time Multimedia content consumption Increased usage by younger users Clicks on video |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Adding vertical video will give us more flexibility in content that could work across platforms Emphasizing key parts of OPB's work on owned and operated platforms. Utilizing the work we are doing on certain platforms across all platforms (i.e. the social election videos) Differentiating ourselves as a top media org. Meeting readers where they are, especially younger readers. Being resposive to them. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Assess scope of project: homepage, standalone and in-article Analyze data around homepage video usage - We can get media plays by type on the homepage, even at different screen sizes. Establish guidelines around vertical video usage on site. Look at lift for IOS - How easy is it to implement with Mercury? Demo in-article progress with web/app platform team group. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 2 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
