Product value score | 6 |
Is there a hard deadline associated with this project? (If yes, select the date) (Optional) | Nov 5, 2024 |
Business Priority (Optional) | Engagement |
Values | Pursuit of Truth, Accessibility, Curiosity, Public Service |
State your hypothesis, tying your project back to the impact it might have.
If we move the "Most Recent Stories" widget higher on the homepage and clean up its filtering logic to only show relevant content, users will have a more engaging and satisfying browsing experience, which will lead to increased click-through rates, better content consumption, and improved retention. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Click-through rate (CTR) for the widget Bounce rate for homepage visitors Content consumption rates for articles or posts shown in the widget User feedback via surveys or heatmaps GA4 - Set up the events |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Problem: The "Most Recent Stories" widget is currently located lower on the homepage, making it less visible to users. Additionally, the filtering logic may show outdated or irrelevant content, causing confusion and frustration for users looking for fresh and timely updates. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
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Effort (scale of 1-lowest to 4-highest) | 2 |
Urgency (scale of 1-lowest to 4-highest) | 4 |
Business Impact (scale of 1-lowest to 4-highest) | 3 |
Cost (scale of 1-lowest to 4-highest) | 1 |