Product Ideas Pitch Portal
| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Public Service |
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State your hypothesis, tying your project back to the impact it might have.
Our team sells more digital than many of our peer public media orgs of similar size, so we're confident we can bring in more revenue with updated offerings. A few ideas are here: https://7140opb.sharepoint.com/:w:/r/teams/CorporateSupport/_layouts/15/Doc.aspx?sourcedoc=%7B223437ad-0d0d-4b98-8b2b-f31b1f3b030b%7D&action=edit&wdPreviousSession=1be2eba2-8fde-3120-339b-f46469496cc1 |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
We would track ad impressions and revenue growth. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Our premium ad offering of the 300x250 hasn’t changed since 2012. It’s served us well and is our largest source of display revenue. However, we all know advertising has changed dramatically in the past decade and we can't put off innovation in our ad space if we are to stay relevant with advertisers. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
I believe the web product team would review/approve design changes that would allow for new ad offerings, and that web development would implement. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
