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Status Needs review
Created by Lowell Kissling
Created on Oct 3, 2024

RELATED IDEAS

Apple News integration

No description provided
Product value score
4
Business Priority (Optional) Engagement
Values Accessibility, Public Service
State your hypothesis, tying your project back to the impact it might have.

I believe that by creating an Apple News integration, we could reach new audiences. This would increase total traffic to stories that are circulated on the platform.
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Total page views of article pages.
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

Apple News is the most widely used news app in the United States, and has over 120,000,000 monthly users worldwide. Currently, OPB web content does not appear in Apple News. By creating an Apple News integration that serves our content to the platform, we could reach a large audience that otherwise does not use our digital platforms.
Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

  1. Fact-finding of the Apple News platform, including following research:

    1. Identify what OPB content we want to send to the platform (news stories? OFG episodes? etc.)

    2. Best practices on how content should be structured for Apple News. For example, how headlines should be written, aspect ratio and sizing of images, etc.

    3. How we will track usage metrics, both in isolation and in the broader context of total site usage.

  2. Implementation of an Arc IFX event that sends OPB content to Apple News (DPD team; 2 - 4 weeks estimated dev time)
Effort (scale of 1-lowest to 4-highest) 2
Urgency (scale of 1-lowest to 4-highest) 2
Business Impact (scale of 1-lowest to 4-highest) 4
Cost (scale of 1-lowest to 4-highest) 2
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  • Admin
    Lisa Garcia Grace
    Reply
    |     Oct 3, 2024

    This is on DPD's roadmap. Just like the NPR feeds this also uses the IFX integration we added in our Arc contract. They wrapped up the feeds first which just happened last week.

  • Courtney Sherwood
    Reply
    |     Oct 3, 2024

    I strongly endorse this pitch. I don't know the back-end lift, but once implemented it has immediate potential to expand our audience reach