Product value score | 3 |
Business Priority (Optional) | Engagement |
Values | Accessibility, Curiosity, Public Service |
State your hypothesis, tying your project back to the impact it might have.
Most audio players allow users to stay on the page to browse while listening to content. This affects time on page and engagement with the audience. It also will be an overall upgrade in website functionality. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Time on site Increase in content traffic |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
The KMHD audio player is a pop out and does not let users listen to the station while browsing KMHD.org. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
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Effort (scale of 1-lowest to 4-highest) | 3 |
Urgency (scale of 1-lowest to 4-highest) | 2 |
Business Impact (scale of 1-lowest to 4-highest) | 3 |
Cost (scale of 1-lowest to 4-highest) | 1 |