Product value score | 2 |
Business Priority (Optional) | Engagement |
Values | Accessibility, Public Service |
State your hypothesis, tying your project back to the impact it might have.
KMHD needs a new newsletter platform with video capabilities to enhance and engage our audience as KMHD looks to add more video. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Increase in subscribers |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
To better engage our audience with video in the body of newsletter, leading to more engagement with our community |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Research and find a newsletter platform that is music specific and that is audience first based. |
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Effort (scale of 1-lowest to 4-highest) | 4 |
Urgency (scale of 1-lowest to 4-highest) | 2 |
Business Impact (scale of 1-lowest to 4-highest) | 4 |
Cost (scale of 1-lowest to 4-highest) | 2 |