Product Ideas Pitch Portal
| Product value score | 3 |
| Business Priority (Optional) | Engagement |
| Values | Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
Adding a health segment would give us another metric to measure audience engagement with particular topics. (For example, we know in the alert space that our most engaged audience segment, aside from breaking news, is the great outdoors.) |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
direct open rate, total direct opens |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Health is currently one of our most-visited non-article pages on OPB.org, but users don't have the option to receive mobile alerts for health news. Adding this subscription option would make space for stories that don't neatly fit within the other nine categories. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Developers would need to work with Mercury to create the new subscription option. |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
Yes - AND, it might be smart to look at the broad range of topics we are doing enterprise and breaking news work in for a fresh look at the topics we segment out, both for push alerts and for how we organize the homepage.