Product value score | 5 |
Business Priority (Optional) | Awareness |
Values | Accessibility, Curiosity |
State your hypothesis, tying your project back to the impact it might have.
We need to have some crumbs on kmhd.org as to where potential sponsors can find more info. Putting a link to sponsorship near the bottom is a typical place that prospects will look for this info. |
|
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
We will know if the link is successful if KMHD prospects fill out the Pardot form. |
|
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Corporate Support is selling KMHD sponsorship spots again, and we would like to add a sponsorship link to the bottom of the KMHD home page that directs folks to the sponsorship landing page on opb.org. |
|
Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Matt Fleeger has signed off on adding this link, and I suspect this will be done by WebDev and be a pretty low lift. |
|
Effort (scale of 1-lowest to 4-highest) | 2 |
Urgency (scale of 1-lowest to 4-highest) | 3 |
Business Impact (scale of 1-lowest to 4-highest) | 3 |
Cost (scale of 1-lowest to 4-highest) | 1 |