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Status Needs review
Created by David Stuckey
Created on Sep 13, 2024

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KMHD Events Page restructure

No description provided
Product value score
4
Business Priority (Optional) Engagement
Values Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

Our current events page has no functionality for our KMHD audience. Our audience is not able to filter or choose specific dates for events. Also, options to add media are limited to none. As of now, only copy and hyperlinks work within the events page. This causes a frustrated audience member that may want to find a specific event but has to scroll to reach specific date or artist.
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Success would be an increase in time on page and activity on the events page. Since this is the second most visited page on KMHD.org, another successful metric would be an increase in pageviews to all related media/stories that are linked from the events page.

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

Our KMHD Events is the second most visited webpage at KMHD.org (behind the website). Currently we are using a Google Calendar that has limited functionality for our audience.

Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

  1. Research music stations (and all sites with events) with event pages and create a wish list for the KMHD events page.

  2. Research event management systems that may be used as a replacement for our current events page.

  3. Integrate new events page, with intuitive functionality so KMHD staff can easily and quickly upload events.

  4. Expand the functionality of KMHD events page with media and scope. KMHD is the number 1 jazz station in the country so in the future functionality should expand to US events (if KMHD staff wants to include)
Effort (scale of 1-lowest to 4-highest) 3
Urgency (scale of 1-lowest to 4-highest) 3
Business Impact (scale of 1-lowest to 4-highest) 4
Cost (scale of 1-lowest to 4-highest) 2
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