Product value score | 5 |
Business Priority (Optional) | Awareness |
Values | Public Service |
State your hypothesis, tying your project back to the impact it might have.
By regularly conveying who we are, what makes us different, and why member support is important and enables all we do for everyone, we'll reinforce cultivation efforts (and downstream conversions later,) increase member satisfaction with regular acknowledgement (boosting retention,) and help elevate our business model and values in contrast to other news and media orgs. |
|
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
We don't expect to see conversions shortly after implementing, but if over time subscribers of specific newsletters retain or convert at a higher percentage, we can do some additional digging and infer impact. |
|
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
We're trying to better convey, across all touchpoints, who we are, what makes us/what we do different and that it's all due to member support. |
|
Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
This has already been cleared in a conversation between Cheryl and Morgan H, enabling us to proceed. This should be a low lift and doable while other more intensive and growth focused quick wins are underway.
|
|
Effort (scale of 1-lowest to 4-highest) | 1 |
Urgency (scale of 1-lowest to 4-highest) | 3 |
Business Impact (scale of 1-lowest to 4-highest) | 2 |
Cost (scale of 1-lowest to 4-highest) | 1 |