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Product Ideas Pitch Portal
Status Needs review
Created by Sarah Nairalez
Created on Sep 11, 2024

update this page opb.org/video updated to include more of the shows, specifically adding Superabundant, Oregon Experience, and Oregon Art Beat (https://www.opb.org/support/video/)

No description provided
Product value score
7
Is there a hard deadline associated with this project? (If yes, select the date) (Optional) Oct 3, 2024
Business Priority (Optional) Awareness
Values Accessibility, Equity, Public Service
State your hypothesis, tying your project back to the impact it might have.

Updating this landing page could help the "Call to Action" that airs at the end of videos to help point viewers to our website to support. Currently only three shows have used this page but to include all the shows, could expand the reach and create a deeper connection between our video contents and becoming a member.

Once this page is more developed, we could experiment more with adding pop-up links to this page during our videos during TV Drive.

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

This current page is not inclusive of all the shows and is an important page used for tracking membership generated from videos

Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

Gather the branding assets from Superabundant, Oregon Experience, and Oregon Art Beat and the membership statement. Images from either the EPs or PA&E. Membership statement could be the EPs or Development.


Update the webpage and links on the backend of the website.

Effort (scale of 1-lowest to 4-highest) 2
Urgency (scale of 1-lowest to 4-highest) 4
Business Impact (scale of 1-lowest to 4-highest) 4
Cost (scale of 1-lowest to 4-highest) 1
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