Product value score | 3 |
Business Priority (Optional) | Conversion |
Values | Public Service |
State your hypothesis, tying your project back to the impact it might have.
People are decreasing their monthly giving when they want a specific item or aren't giving at all because they assume they need to give the exact amount to get the thank you gift. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Average gift amount compared to base level of thank you gift selected. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Can we change the copy on a premium so rather than saying, OPB Everywhere Stainless Steel Pint Glass, $10 / mo. We add "or more"; so OPB Everywhere Stainless Steel Pint Glass, $10 / mo. or more |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Update default language on forms. |
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Effort (scale of 1-lowest to 4-highest) | 1 |
Urgency (scale of 1-lowest to 4-highest) | 1 |
Business Impact (scale of 1-lowest to 4-highest) | 2 |
Cost (scale of 1-lowest to 4-highest) | 1 |
Alignment with Values (scale of 1-lowest to 4-highest) | 2 |
Small fix but waiting on it until after the drive to implement. The sustainer day where the ask is to increase by $3 presents a use case where this might not fit as well and Anne wants to see how it performs before we make the change.