Product Ideas Pitch Portal
| Product value score | 5 |
| Is there a hard deadline associated with this project? (If yes, select the date) (Optional) | Sep 6, 2024 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
By adding specific content engagement blocks to First Look, audiences will be able to simply find the content they are looking for. These blocks can also be a resource that audiences can rely on each week. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Clicks to the stories. Especially for the election block, measuring clicks compared to clicks on elections stories throughout the week. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
The goal is to increase engagement in the newsletter, but also to help with the user experience by making content they are looking for as easy as possible to find. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Get everyone to agree to this. Determine what content should be used for the "I need a break" block. Review curated lists and share with producers. Manually insert links into newsletter 1x week. Create a graphic to designate the blocks from the rest of the newsletter. Determine what day for each block. Build the blocks in the FL system. Key teams: Audience, digital content. |
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| Effort (scale of 1-lowest to 4-highest) | 1 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 2 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 3 |
