Product Ideas Pitch Portal
| Product value score | 5 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility, Equity, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
By refreshing the Superabundant newsletter design, we will see greater engagement and loyalty to our product and may increase sign ups, if people are forwarded an email and they see a more attractive and easy to use product. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
The only thing I can think of right now is clickthroughs on links, though if we create a "jump to recipe" and/or "print recipe" experience, we should be able to measure those engagements. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
The Superabundant newsletter template is a barely functional MVP that has been in active use for nearly two years without an update. It has numerous issues that have been needing solutions from the start: -newlines don't render properly in all clients, leading to walls of text that are not a good reading experience -banner art is stale, suggesting the content is too -nice to have: printable recipe and/or "jump to recipe" button so that folks can more easily engage with recipes, and we can measure that engagement |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
-identify a design and coding partner, either internally or using a freelance vendor -ideate through possible solutions around the goal of making the newsletter easier to read and engage with -include workflow implications in any template prototype evaluations |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 4 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 4 |
