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Product Ideas Pitch Portal
Status Needs review
Created by Margaux Maxwell
Created on Aug 1, 2024

Move the first look signup higher on the homepage

No description provided
Product value score
4
Business Priority (Optional) Awareness
Values Accessibility, Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

Strategic placement on the homepage will improve the chances that visitors will find and interact with the newsletter page.

Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Number of newsletter signups

Click thru rate

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

We want to give people a touchpoint that exposes them to a broad range of OPB's digital offerings.

Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

Evaluate homepage for placement


Key questions:

Can we make this block full width

How will this impact the internal promotions block? - does not need to be full width. Is there data that can help us make a decision about where this should

Can we isolate this block to the homepage - vertical vs. horizonal layout

In the mobile app it doesnt matter because always full width.

Are there ways we can make it look more elegant/prominent and is that part of this first test? First iteration - moving it up. Possible dev work in October.


Decide messaging


Loop in DPD team


Loop in digital content team


Loop in the web/app team


Lauch and monitor


Measure and iterate

Effort (scale of 1-lowest to 4-highest) 2
Urgency (scale of 1-lowest to 4-highest) 2
Business Impact (scale of 1-lowest to 4-highest) 3
Cost (scale of 1-lowest to 4-highest) 1
Alignment with Values (scale of 1-lowest to 4-highest) 3
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