Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Awareness |
| Values | Accessibility, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
Strategic placement on the homepage will improve the chances that visitors will find and interact with the newsletter page. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Number of newsletter signups Click thru rate |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
We want to give people a touchpoint that exposes them to a broad range of OPB's digital offerings. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Evaluate homepage for placement Key questions: Can we make this block full width How will this impact the internal promotions block? - does not need to be full width. Is there data that can help us make a decision about where this should Can we isolate this block to the homepage - vertical vs. horizonal layout In the mobile app it doesnt matter because always full width. Are there ways we can make it look more elegant/prominent and is that part of this first test? First iteration - moving it up. Possible dev work in October. Decide messaging Loop in DPD team Loop in digital content team Loop in the web/app team Lauch and monitor Measure and iterate |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 3 |
