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Product Ideas Pitch Portal
Status Needs review
Created by MacGregor Campbell
Created on Jul 29, 2024

Printable Superabundant recipes in email and website

No description provided
Product value score
5
Business Priority (Optional) Habit
Values Accessibility, Equity, Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

By providing a printable view of our weekly recipes, we might:
1) Make it easier for people to use and enjoy the recipes, leading to greater product affinity.
2) Provide a measurable engagement action where now we have none (clickthroughs, etc)

3)Enable longer term value propositions such as searchable recipes, recipe books and other UX optimizations.

Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Depends on implementation, but if there is something like "click for printable view" it seems like we could track those clicks?

And if we use a 3rd party recipe hosting/embedding service, we could use their metrics as well.


Long term, if we appropriately communicate and promote this new value to the subscriber, we might measure increased subscriptions and perhaps membership, eventually.

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

We have received a number of direct requests from Superabundant newsletter subscribers to make our weekly recipes in a more printer-friendly format (attached is the most recent). This would be a UX improvement to help people get more value from their newsletter subscription.

Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

Look at 3rd party vendors for hosting/embedding

Look at options for doing this in house

Assess workflow implications

Strategy conversation is needed as part of process. How will we use this opportunity to engage more deeply with audiences?

Effort (scale of 1-lowest to 4-highest) 2
Urgency (scale of 1-lowest to 4-highest) 3
Business Impact (scale of 1-lowest to 4-highest) 3
Cost (scale of 1-lowest to 4-highest) 1
Alignment with Values (scale of 1-lowest to 4-highest) 4
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  • Admin
    Robyn El Kay
    Reply
    |
    Jul 29, 2024

    I've heard from audience members digitally and at in-person Superabundant events about this. It shouldn't be super hard (in my brain anyway) to upload a PDF or have a button for a downloadable/printable version of our recipes. It will be a huge value - very hard to do from a phone.

  • Courtney Sherwood
    Reply
    |
    Jul 29, 2024

    It's so rare for audience members to reach out and say "I am engaged with your work and I specifically want this feature to help me engage even better."
    We've gotten multiple requests from Superabundant readers to make it easier for them to print recipes, this feels like a no brainer to follow through on.