Redesign Email Sign Up Page to promote the various email properties (explain what they are and why they're great) and better encourage sign-ups through use of graphics, compelling copy and strong calls to action.

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Product value score	5
Values	Public Service, Accessibility, Curiosity, Equity, Pursuit of Truth
State your hypothesis, tying your project back to the impact it might have. More people will sign up for emails if they are presented with a compelling case and a graphically dynamic page. Additionally, our paid email sign-up promotions will be more effective with a better landing page that walks the reader through a well thought out process to conversion.
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional) Increased email sign ups
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them? Lack of distinction between email properties.
Effort (scale of 1-lowest to 4-highest)	2
Urgency (scale of 1-lowest to 4-highest)	3
Business Impact (scale of 1-lowest to 4-highest)	3
Cost (scale of 1-lowest to 4-highest)	1
Alignment with Values (scale of 1-lowest to 4-highest)	3

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