Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Conversion |
| Values | Curiosity |
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State your hypothesis, tying your project back to the impact it might have.
The Digital Fundraising team and the larger Development team would have more visibility into how donors and users behave once they land on a form or landing page built in RedPoint. We could see where folks abandon the path or where conversion is strong and adjust content and page builds to optimize the experiences. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Page abandonment, page engagement like scroll depth, filling out fields, clicking links, submitting forms. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
We can't track the donor journey in GA4 explorations because as soon as the donor/user hits a RedPoint form or landing page the analytics stop. We're able to track on giving forms in the console but when we moved to our latest version of RedPoint we lost the work that Andy Lee had done to also enable events to fire on RedPoint forms. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Build custom events for RedPoint possibly and create and test a script that can be added to landing pages for tracking. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
