Product Ideas Pitch Portal
| Product value score | 4 |
| Business Priority (Optional) | Retention |
| Values | Accessibility |
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State your hypothesis, tying your project back to the impact it might have.
We think making this link more visible will increase traffic to this page, increase conversion on this page, and reduce requests to the Member Center with simple membership changes. This page also includes navigation to other membership resources. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Increased clicks to the link, traffic to the forms from this page, increased conversion. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
The "Already a sustainer?" link at the top left on all of OPB's giving forms is small, attracts little website traffic, but is linked to a very useful page for members. We'd like to Capitalize the S in sustainer, make the font larger and bold, add a blue background similar to the donate now button. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Web Dev team again! I don't know the limitations of the form template but this does seem like simple changes in the HTML can achieve these changes and have a big impact. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 4 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
