| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility, Curiosity |
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State your hypothesis, tying your project back to the impact it might have.
It's our hope that adding an option of opening a new tab will increase engagement internally in the site rather than not having the option. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
The primary reason for this request is to provide an additional Listen Live link in the Curated Links section that has the same functionality of the pop-out windows applied in the hamburger menu & floating lower banner player. This new link's clickrate can be measure compared to the engagement of those similar products. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Curated links on the KMHD & OPB main pages (the links directly beneath the masthead) currently progress to the selected page, but adding the option of opening these links (particularly if including an additional Listen Live link) will maintain engagement on the main page and its content while still adding the intended engagement to the navigated, internal page. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
The product team will need to develop an "open in new window" option for the Curated Links (and hopefully any other places where this feature is applicable, because it's an option). It would be the kind of functionality in Arc that would normally exist as an "<a href="__" target ="_blank">" coding in html would perform. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 2 |