Product Ideas Pitch Portal
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Status Needs review
Created by Morgan McDonald
Created on Aug 21, 2025

RELATED IDEAS

Updating Newsletter feedback and unsubscribes

No description provided
Product value score
2
Business Priority (Optional) Engagement
Values Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

Better understand newsletter audiences preferences to be informed around strategic decision making, improve data to be data informed.

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

Collect data on audience behavior in newsletters - both subscribing and unsubscribing, collecting more feedback in our passive "survey" for First Look. Better understand newsletter audiences preferences.



Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

WEB: Confirmation page after subscribing on site: Is it possible to add "How did you hear
about this newsletter?" with some options and an open space

NEWSLETTER: Update Preferences: is it possible to add a "I need a break" option for vacation or if you just want to pause instead of unsubscribing? Also possible to add this as an option for "unsubscribe - I need a break from the news"

First Look newsletter/data collection specific:

  • First Look passive feedback:

    • Add question: Do you like the design of First Look? - this is a redpoint form so we may need to ask Rachael Snow

  • First Look unsubscribe reasons:

    • Add: Moving or not living in the region - also may need to check with Rachael Snow
Effort (scale of 1-lowest to 4-highest) 1
Urgency (scale of 1-lowest to 4-highest) 1
Business Impact (scale of 1-lowest to 4-highest) 1
Cost (scale of 1-lowest to 4-highest) 1
  • Attach files