Product Ideas Pitch Portal
| Product value score | 5 |
| Business Priority (Optional) | Engagement |
| Values | Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
This project would allow the Corporate Support team to realize incremental revenue gains. There may be future applications |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
We can track sponsorship dollars brought in with this capability. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
This would serve our sponsors better by aligning their brand with content that fits their goals/customer. Ex: GreenSavers mentioned being interested in the Article Page ad if their banner could be next to every story about the Inflation Reduction Act (IRA) or the Oregon Department of Energy. We currently have the capability to tag content with Science and Environment, etc. But, could we serve up sponsor ads in alignment with those tags? |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 0 |
