Email sends solely dedicated to an offer from a sponsor

Other public media orgs have found that their subscribers appreciate receiving the offers, and we hope our subscribers would as well. When peers first started sending these emails, no one knew if it would negatively impact subscriber and open rates - happy to report it hasn't. We hope this will be seen as valuable to our audience and be a very successful new revenue stream. Powell's is looking for an opportunity like this and would be a great brand to test with.

Metrics would be:

• clicks through to the sponsor's page

• # of people activating the offer

• # of subscribers who opt out

• revenue secured

We need new digital revenue options, and one lucrative idea our public media peers have been selling for years with continued success is a 'dedicated email send.' A sponsor's discount or special offer is the only thing contained in the entire email. Please see this page for examples, and I'm happy to provide many more: https://7140opb.sharepoint.com/:p:/t/CorporateSupport/EYIb6fdKQllNlKgBE63LxwUBF-QHXoVOJ-4nqrM4mm3y5g?e=GgyxeS

This will be a bigger lift. There are a lot of details to be figured out with the Membership team, so this is very preliminary. The steps I foresee are:

• Work with the email Platform team, First Look and Membership colleagues to figure out how the email would look, how opt-in would work, who it will be sent to (ideally sent to Insider, First Look and possibly Superabundant subscribers?)

• Determine specs and map out the process for placing the sponsorship.

• Test and learn!