Product Ideas Pitch Portal
| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Public Service |
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State your hypothesis, tying your project back to the impact it might have.
We are among the most successful public media orgs of our size in selling digital sponsorship, and we're not selling to our potential with our most premium display option in play for over 13 years. We think a new option will grow our revenue. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Sponsors will look at impressions and CTRs, and Corporate Support will look at contracts and revenue levels. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Corporate Support needs new revenue stream opportunities in the digital space. Our premium ad offering of the 300x250 on opb.org hasn’t changed since 2012. It’s served us well and is our largest source of display revenue (approximately $125K in FY25), but we need new options. This shows our wish list, but we put these forward without knowing what is technically possible: https://7140opb.sharepoint.com/:p:/t/CorporateSupport/EdRDw4qCBMdEg8BUQwYZPxwBYAJxQuxhyK86nBh4o-QbYA?e=mv1tao
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
I'm not sure what the lift would be internally, but the steps I foresee are:
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
