Product Ideas Pitch Portal
| Product value score | 5 |
| Business Priority (Optional) | Engagement |
| Values | Pursuit of Truth, Accessibility, Equity, Curiosity, Public Service |
|
State your hypothesis, tying your project back to the impact it might have.
I think there are audiences, members and non-members, who engage with OPB and KMHD events. I think it would be useful and engaging to have a way to communicate with that segment specifically and may be a tool to steward non-members on their journey that starts (or continues) with our events. |
|
|
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Sign-ups, click-throughs, event attendance increases. |
|
|
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Reaching audience members who are interested in our events and where we are showing up in the world - could possibly be segmented by OPB, KMHD, or both. |
|
|
Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Newsletter team :) web/app team, digital, events, marketing, development. |
|
| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 4 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
