Product Ideas Pitch Portal
| Product value score | 5 |
| Business Priority (Optional) | Conversion |
| Values | Accessibility |
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State your hypothesis, tying your project back to the impact it might have.
If we add tracking we can see if sustainers are using this link or not - if not we can increase visibility to help them. This is coming up as part of conversations around Federal Funding cuts. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
link clicks / referrals |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Add tracking to "already a sustainer?" in navigation of contribution form to see if sustainers are using the link to increase their gift or update their sustaining membership |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
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| Effort (scale of 1-lowest to 4-highest) | 1 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 4 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
