adding surveys and questions in our email products

If we ask our audiences about their needs and questions we will be able to iterate and serve them. If we ask our new audiences about who they are we will better understand our expanding audience.

Survey responses

We want to understand who our audiences are and what their needs are in real time. When we are adding new folks to our list we can gain insight into who they are and what they're looking for. We can also ask our existing audiences about their needs and interests. Asking questions regularly also creates the 2 way conversation that we are aiming for with our communication.

Consult: Getting the logistics together may require working with Developers. All newsletter stakeholders need to be consulted. Eventually we could check in with all content teams to see if they have questions they're interested in asking audiences. We can ask other stakeholder groups what questions they have about our audiences that we could try to answer.

We could test embedding survey monkey for singular questions and link out to a larger survey.

Two prongs:
1. Create a longer survey (10 or fewer questions) that ask about people's demographics and mirror the questions we ask in our community engagement surveys. Include in a regular send to understand current audience, include in a welcome series or reactivation campaign.

2. Consistently include single questions embedded in regular newsletter sends. These will be temperature checks on issues and allow for people to ask questions that we may be able to answer.