Product Ideas Pitch Portal
| Product value score | 3 |
| Business Priority (Optional) | Habit |
| Values | Pursuit of Truth, Accessibility, Equity, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
If we create and feature a new more representative channel trailer video, we can help viewers better understand what they can expect from OPB and how they can better connect with and support us. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
We specifically might be able to see the impact of this in higher subscribtion to viewcount ratios. But there also might be better metrics that I'm not thinking of right now. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
YouTube provides a featured video option on our channel homepage. We often rotate this to feature new videos from our various shows, but we don't have a great video that shows the breadth of what we do, what OPB is and how we're supported. This can leave first time visitors a bit confused about us. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Specify trailer goals and messaging Identify who will make the trailer Loop in content groups to identify things that should be included in the trailer Loop in non-content departments on additional messaging thoughts Collect media Rough cut Get notes Fine cut Get notes Final cut Deliver via our publishing pathway |
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| Effort (scale of 1-lowest to 4-highest) | 2 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
