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Product Ideas Pitch Portal
Status Needs review
Created by Ryan Haas
Created on Feb 4, 2025

Audience generated story pitches for OPB content

No description provided
Product value score
3
Business Priority (Optional) Engagement
Values Accessibility, Equity, Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

My theory is that modern audiences want more of a reciprocal relationship with the news and content they engage with. Creating a platform much like this this web app platform, where audiences can pitch story ideas and then vote on them, would give us additional insights into what people want to see covered in their communities. It may also give content creators a more direct way to engage with audience members by picking up their suggestions and having them help shape stories.

Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Amount of ideas submitted. Amount of votes collected on story ideas. Execution of user generated ideas.

What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

Increasing relevance of content generated and depth of engagement from the audience by allowing them to submit and vote on story ideas that the newsroom or other content departments should cover.

Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

Creating a model like this would involve researching similar models that exist at other media organizations. We could then perhaps try a test model that includes outreach to existing members, email subscribers or distribution to community organizations representing audiences we'd like to reach.

Teams that would need to be involved would include content, web and digital.

Tools needed would be some kind of submission and voting platform, as well as a backend tool where stories could be reviewed and claimed by content creators.

Effort (scale of 1-lowest to 4-highest) 2
Urgency (scale of 1-lowest to 4-highest) 1
Business Impact (scale of 1-lowest to 4-highest) 3
Cost (scale of 1-lowest to 4-highest) 1
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