Product Ideas Pitch Portal
| Product value score | 5 |
| Business Priority (Optional) | Conversion |
| Values | Public Service |
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State your hypothesis, tying your project back to the impact it might have.
If we bombard people with membership messages on our podcasts during specific windows, they might choose to become members |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
people becoming members on the opb.org/pod page |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
How do we get digital audio listeners to become members? we have regular CTAs, but maybe we can also do concentrated pledge pitches like we do on the radio |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
consultation with membership on the messaging. consultation with corporate support and P&AE on pre-roll avails. it would also help if we could clean up that membership podcast page - this is another request in the list. |
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| Effort (scale of 1-lowest to 4-highest) | 1 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
