Product Ideas Pitch Portal
| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility, Curiosity, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
IF we improve the functionality of the streaming experience by reducing the number of clicks and making the widget more sticky could look like THEN we increase listening to the stream BECAUSE we lowered a barrier for our users. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
More people clicking Listening longer Frequency of visits (for the good reasons!) |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
We want to make it easier for people to access broadcasting content on our websites (OPB/KMHD). Grow our slowly growing stream audiences. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Refine our test - define iterative changes that we would like to make. Consult with our vendor to assess options Assess dev time required Decide on how we collect metrics and measure success |
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| Effort (scale of 1-lowest to 4-highest) | 4 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 4 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
