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Status Needs review
Created by Lowell Kissling
Created on Nov 27, 2024

RELATED IDEAS

OPB/KMHD presence and verification on Bluesky

No description provided
Product value score
4
Business Priority (Optional) Engagement
Values Pursuit of Truth, Curiosity, Public Service
State your hypothesis, tying your project back to the impact it might have.

Millions of users have migrated to Bluesky over the past couple months. In addition, Bluesky is alone among its competitors (Twitter, Threads) in that it does not activelly suppress new content linked on the platform.

I believe that by building an OPB presence on Bluesky at a time where the platform is actively growing and developing an engaged user base, we would have a higher chance of capturing new audiences.

In addition, by providing a means of verifying OPB reporters/employees on the platform, we would prevent misinformation and increase user trust.
Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)

Traffic from Bluesky, engagement numbers on Bluesky posts.
What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?

Some of our reporters are posting their work to Bluesky. To prevent the identity of our reporters from being imitated by bad actors, we should set up presences for OPB and KMHD on the platform, and provide account verification to reporters so Bluesky users can have trusted accounts to follow.
Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.

  1. Create @opb.org and @kmhd.org accounts on Bluesky

  2. (Should figuring out an actual social media strategy for Bluesky be a part of this idea?)

  3. Set up a process to allow reporters to get [name].opb.org or [name].kmhd.org handles on Bluesky
Effort (scale of 1-lowest to 4-highest) 3
Urgency (scale of 1-lowest to 4-highest) 3
Business Impact (scale of 1-lowest to 4-highest) 4
Cost (scale of 1-lowest to 4-highest) 2
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  • Lowell Kissling
    Reply
    |     Mar 20, 2025

    OPB is now posting to Bluesky. Not sure if social team plans on further work here (reporter starter packs, etc) but this seems like it should at least be set to In Progress.

  • ed jahn
    Reply
    |     Dec 18, 2024

    Oregon Field Guide secured the Blue Sky handle @oregonfieldguide when some of our staff (on Blue Sky personally) noticed chatter about our show there. We're interested in wider OPB conversations about how we should treat BS as a platform for audience engagement, or not.

  • Courtney Sherwood
    Reply
    |     Dec 9, 2024

    I have login credentials for @opb on Bluesky any time folks want to start using it.