Product Ideas Pitch Portal
| Product value score | 1 |
| Business Priority (Optional) | Conversion |
| Values | Public Service |
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State your hypothesis, tying your project back to the impact it might have.
we might be able to sell sponsorship across all audio on the site - which would give us great support for our work |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
impressions |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
allow additional sponsorship opportunities to help support our work |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
we would need to switch all our audio to the same host - currently Soundstack - that allows dynamic ad insertion. it would also require a method for getting that audio onto our site - similar to what we now do for podcasts. this requires a connection with Dalet or our mam or newsroom computer system. ultimately it would mean all our audio is hosted in the same place and uses the same practices - which seems like a good business strategy to me. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 1 |
| Business Impact (scale of 1-lowest to 4-highest) | 2 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
