Product Ideas Pitch Portal
| Project Lifecycle Status | Pitch |
| Product value score | 3 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility |
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State your hypothesis, tying your project back to the impact it might have.
If we update our "About Us" page to more clearly reflect our mission, vision, values, and full suite of product offerings, then we will create a stronger personal connection with our audience because the page will provide digestible, humaized and transparent information, which will help build trust and credibility. |
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Define research methods that best suit the test:
A stronger personal connection is expected to build trust and credibility with our audiences. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Allow audiences to connect with the faces behind the work we do. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Iteration 1: Identify areas of expansion: Develop new content that effectively communicates our organization's mission/vision, values, general boilerplate, general history (to be expanded in future iterations), journalistic standards, equity work (tbd), core leadership (tbd) in a compelling and transparent manner. Items to move: Reports & Financials Reference materials: linked here Composer link: https://opb.arcpublishing.com/composer/edit/EDRQFBTK2BAYZGVRIM2GUVIMPE/ Components to lift: Mission + longer description of OPB + mini "our products" section + "our products" subheading Components to move: Reports and finacial statements - how OPB is funded Rethink page design to best support this iteration of the page/center. Lauren to get copy on Thursday 9/12. Work towards our products page. Iteration 2: Staff bio template: Develop a standardized template for staff bios, including sections such as name, role, expertise, background, and interests. Staff engagement: Engage with staff members to gather information for their bios, ensuring accuracy and completeness. Set a deadline to have the information collected. Content Development: Populate the 'About Us' page with staff bios, using the standardized template and ensuring consistency in tone and style. Design and Layout: Work with design and UX/UI teams to create an engaging and visually appealing layout for the 'About Us' page, highlighting staff bios prominently. Integration and Testing: Integrate the new content and design elements into our website, conducting thorough testing to ensure functionality and usability across different devices and browsers. Stakeholder Review: Gather feedback from key stakeholders, including editorial, marketing, and leadership teams, to ensure alignment with organizational goals and messaging. Launch and Promotion: Promote the enhanced 'About Us' page through various channels, including social media, email newsletters, and on-site banners, to maximize visibility and engagement. Monitoring and Iteration: Continuously monitor user engagement metrics and gather feedback from our audience to identify areas for further improvement and optimization, iterating on the 'About Us' page as needed to maintain relevance and effectiveness. |
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| Effort (scale of 1-lowest to 4-highest) | 1 |
| Urgency (scale of 1-lowest to 4-highest) | 2 |
| Business Impact (scale of 1-lowest to 4-highest) | 4 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 4 |
