Product Ideas Pitch Portal
| Project Lifecycle Status | Implementation |
| Product value score | 2 |
| Business Priority (Optional) | Engagement |
| Values | Accessibility |
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State your hypothesis, tying your project back to the impact it might have.
Dynamic content such as looping gifs & cinemagraphs are a way to invite readers in, gives presentation options, and allows the website to stay current with publishing and website trends. It would also allow us to align with publishing partners, such as ProPublica, who often utilize this style of content in our joint reporting, but OPB is unable to mirror ProPublica's presentation due to the site's inability to loop. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Unknown. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Looping gif/auto play vidoe is standard for most news websites & stories. This capability would allow us to include cinemagraphs in our presentations. Would like to see this feature enabled on the home page, as well as on the story pages and in hero mode. |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
I believe Arc now supports this, but our system needs to be configured. |
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| Effort (scale of 1-lowest to 4-highest) | 3 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 1 |
| Cost (scale of 1-lowest to 4-highest) | 1 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 3 |
