Product Ideas Pitch Portal
| Project Lifecycle Status | Pitch |
| Product value score | 2 |
| Is there a hard deadline associated with this project? (If yes, select the date) (Optional) | Nov 1, 2024 |
| Business Priority (Optional) | Conversion |
| Values | Accessibility, Public Service |
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State your hypothesis, tying your project back to the impact it might have.
When making purchases on mobile devices people expect to be able to use smart wallets and other digital first payment methods. Needing to find their credit card can be a barrier to completing the transaction and drive down conversion. |
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Which metrics would you use to track the success of this project? We will use this as the foundation of our experiment design. (Optional)
Conversion rate. EFT rate. Usage rate. |
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What problem are we trying to solve for our communities with this experiment? How might it help us better serve them?
Low conversion rate on mobile for folks using givign forms |
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Lay out the potential project steps to the best of your ability, including key teams that would need to be consulted. This is your best knowledge of the systems, tools and lift that would be required.
Research tools and processes, contracts with apple pay, etc, developer integration with forms, CRM integration for processing, testing, launch. |
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| Effort (scale of 1-lowest to 4-highest) | 4 |
| Urgency (scale of 1-lowest to 4-highest) | 3 |
| Business Impact (scale of 1-lowest to 4-highest) | 3 |
| Cost (scale of 1-lowest to 4-highest) | 2 |
| Alignment with Values (scale of 1-lowest to 4-highest) | 3 |
