Measure the value of wire content to our audiences

We hypothesize that analyzing the performance of wire content in our funnel progression will provide valuable insights into its effectiveness in attracting and retaining users.

Content performance: Analyze key performance indicators related to wire content, including traffic sources, engagement patterns, and retention rates.

One of the primary problems we're trying to solve for our users is ensuring that the content we publish is relevant and valuable to them. By evaluating the value of wire content in audience engagement and funnel progression, we can assess whether syndicated content from wire services aligns with our audience's interests and preferences. This research helps us understand which types of wire content resonate most with our audience, enabling us to curate and prioritize content that is more likely to engage and retain our readers.

*Note: We may need a data vendor for this project.

Data collection: Gather data on wire content performance, including traffic metrics, engagement metrics, and conversion metrics, from relevant analytics platforms.

Segmentation and analysis: Segment wire content data based on key variables such as content type, topic, publication date, and audience demographics, and conduct thorough analysis to identify trends, patterns, and correlations.

Comparison with non-wire content: Compare the performance of wire content with non-wire content (e.g., original articles, multimedia content) to assess relative effectiveness and identify areas of improvement.

Funnel analysis: Analyze the role of wire content in guiding users through the conversion funnel, from initial engagement to final conversion, and identify opportunities to optimize funnel progression.

Audience feedback: Gather feedback from users through surveys, interviews, or user testing to understand their perceptions of wire content and its impact on their engagement and conversion behavior.

Recommendations: Based on the analysis findings, develop recommendations and an action plan for optimizing wire content strategy, improving audience engagement, and driving funnel progression.

Implementation and monitoring: Implement recommended changes to wire content strategy and closely monitor performance metrics to evaluate the effectiveness of the optimizations and iterate as needed.